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  • If I have a thousand ideas and only one turns out to be good, I am satisfied
    Alfred Nobel
  • In the middle of difficulty lies opportunity
    Albert Einstein
  • Wherever you see a successful business, someone once made a courageous decision
    Peter Drucker
  • The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore
    Vincent van Gogh
  • No matter how hard the past, you can begin again
    Buddhist Proverb
  • It is better to live your own destiny imperfectly than to live an imitation of someone else’s life perfectly
    Bhagavad Gita
  • Only those who dare to fail greatly can achieve greatly
    Robert Kennedy
  • The starting point of all achievement is desire
    Napolean Hill
  • Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible
    St. Francis of Assisi
  • There is no great genius without a mixture of madness
    Aristotle
  • The most important thing is to enjoy your life – to be happy – it’s all that matters
    Audrey Hepburn
  • Keep your eyes on the stars, and your feet on the ground
    Theodore Roosevelt
  • Success is not final, failure is not fatal: it is the courage to continue that counts
    Winston Churchill

Startups and SMEs (SSMEs) have great innovative ideas, the passion to make a difference, courage to chase their dreams and the determination to make things happen.

They also have lean and adaptable structures, are close to customers and willing to listen to the market and change their business model, if needed.

To make any venture successful in a sustainable fashion, in addition to all the above strengths, expertise in various aspects of business is essential. Only a holistically complete organization can succeed in the long term. This requires expertise gained over many years of experience of running real businesses on the ground.

Such experienced business professionals can bring enormous value to SSMEs by handholding them on critical aspects of their business, provide an external expert opinion on their business model, challenge their assumptions, bring in robust processes and be part of brain storming exercises to bring the best out.

What are these critical aspects of business?